A small café located in Copenhagen, Denmark enlisted our services to enhance their social media marketing strategy, increase brand awareness, provide content recommendations, collaborate with influential locals, manage TripAdvisor reviews, and ultimately drive sales.
Over the course of one year, we were able to attract more than 3500 new followers to the café’s social media account. Of particular note was our campaign with local influencers. For one month, we invited influential Copenhagen bloggers to visit the café, enjoy a complimentary meal, and share their experience on their respective social media pages.
Implement an influencer campaign in an unfamiliar for us Scandinavian market
Increased awareness for a newly opened café.
To promote a newly opened café that offered unique offerings such as rolled ice cream, bubble waffles, and other soulful brunch dishes, we decided to implement an influencer campaign aimed at boosting awareness amongst the public in Copenhagen.
Influencer Campaign Performance Snapshot
Free User Generated Content
Apart from the brand awareness and engagement achieved through the influencer campaign, our client also received high-quality content generated by the influencers. This content can be repurposed, with attribution given to the influencer, to save time and resources on content creation.
According to a survey conducted by Stackla, 86% of consumers claim that authenticity is an important factor when deciding which brands to support.
A study by Linqia found that 92% of consumers trust UGC more than traditional ads or content produced by a brand.
``We are very pleased with the results of the campaign. Instagram account of our cafe grew much quicker thanks to the influencers and what is more important we had much more clients during the campaign. Apart from that our TripAdvisor reviews count jumped from 5 to over 30 in just 2 months thanks to a personal after-sale interactions made by Yolka team. The approach used in communication is utterly appealing and we would recommend Yolka Digital to everyone looking for professional SMM.``