A small café located in Copenhagen, Denmark enlisted our services to enhance their social media marketing strategy, increase brand awareness, provide content recommendations, collaborate with influential locals, manage TripAdvisor reviews, and ultimately drive sales.
Over the course of one year, we were able to attract more than 3500 new followers to the café’s social media account. Of particular note was our campaign with local influencers. For one month, we invited influential Copenhagen bloggers to visit the café, enjoy a complimentary meal, and share their experience on their respective social media pages.
Task
Implement an influencer campaign in an unfamiliar for us Scandinavian market
To promote a newly opened café that offered unique offerings such as rolled ice cream, bubble waffles, and other soulful brunch dishes, we decided to implement an influencer campaign aimed at boosting awareness amongst the public in Copenhagen.