Snap Fitness Stocksbridge
Snap Fitness in Stocksbridge reached out to us so that we could look after their Instagram account. The ultimate task was not only to manage their social media profile, but grow, engage with the audience and bring new fitness enthusiast to their gym.
We decided to share Insights of our work and what we have managed to achieve in the very first month working with Snap Fitness Stocksbridge. Results were incredible, considering that the gym is based in the small retail shopping park in Stocksbridge (there is only 8,099 household according to ONS Census 2016).
Bring new fitness enthusiast to their gym whilst keeping social media accounts up to date
Focus on attracting new members
As new sign-ups were a major focus for Snap Fitness, we developed a comprehensive social media marketing plan. The plan included encouraging existing members to invite friends to the gym and launching highly effective advertising campaigns on Twitter, Instagram, and Facebook.
Understanding the client's target audience is vital for a successful paid ad campaign.
A lack of a clear target audience profile can lead to expensive and inconclusive results in paid advertising campaigns. Therefore, we always create multiple ad campaigns and analyze their performance after a short period, keeping only the most effective one.
First month Instagram performance snapshot
+265% compared to the previous month
+1101.6% compared to the previous month
+485 followers in very first month
The average engagement rate in the sports and fitness industry is 2.62%
We developed a variety of content pieces, including informative post, news updates, behind-the-scenes glimpses, and sales-focused materials. Additionally, we implemented strategic Stories campaigns to gather feedback from gym members on areas for potential improvement.
Instagram & Facebook Paid Ads
By leveraging the A/B testing feature and developing multiple creatives for the same advertising campaign, we were able to significantly reduce the cost per single sign-up from £5.8 to £1.16. This achievement is particularly impressive considering that the monthly membership fee at Snapfitness starts at £19.99.
Instagram Organic Growth
The majority of our campaign’s success was attributed to the organic engagement with potential clients directly on Instagram, such as likes, comments, follows, direct messages, and mass-looking at Stories. As evidence of the campaign’s ROI, the client’s website was visited 80 times, and we were able to generate 16 sales from clicks originating solely from Instagram.
Challenging Twitter Ads Campaign
Although we had never previously utilized Twitter advertising campaigns, a client suggested that it might be a viable channel for generating new member sign-ups. Unfortunately, our experience with Twitter was less than satisfactory, as the cost per website click was significantly higher compared to that of Facebook/Instagram.
``Working with Yolka Digital has been a straightforward and productive experience. They have spent a great deal of time and effort understanding our needs and our audience. With the briefest of instructions from us, they have put their own creativity into our pages and got us some great results, helping us reach new people and engage more effectively with our audience.``