Build Trust and Credibility
with Our Expert Reputation Management
Reputation management plays an important role in the current environment of digital presence for almost every business, but companies who work in retail and hospitality tend to be more influenced by their reputation. If we take restaurants for example, then it’s very surprising when they don’t appear on TripAdvisor or any other restaurants reviews at all. We cannot stress the importance of being present in such communities/websites enough. It allows for some level of transparency which allows your customers and clients to know what level of service to expect.
Every client’s review has to be taken into account, whether it’s good or bad and you should always let your customer know that you’ve heard them and that you plan to take action in response to their review (if negative). The same goes for all comments on social media and in Google Business reviews. In the era where artificial intelligence is growing very quickly and all voice search services on our iPhones or Android phones receive information directly from Google, means that anyone can find reviews, ratings and information about your company by doing very little. In order to be successful, maintaining a good reputation is paramount.
Most consumers go through three stages: awareness, consideration and, finally, decision. Additionally, the latest research shows that more than 65% of decisions are influenced by reviews or comments on social media. Here at YOLKA, we deal with three various steps of reputation management for any company which is present online: repair, improve or protect.
Monitoring customer feedback on social media is a crucial aspect of reputation management. Engaging with clients via comments on platforms such as TikTok, direct messages on Instagram, and Facebook groups is essential. Social media reflects your business practices and customer interactions to a broad audience. Ignoring negative comments could harm your reputation, hence prompt response is crucial.
Sometimes tracking your competitors could help you strengthen your position on the market. Big brands such as McDonalds and Burger King usually use each other’s advertisement ideas, as do Audi and BMW. Competitors may use new techniques or have bad or less successful periods which will help your brand rise, but in order to do so you need to be aware of exactly what your competitors are up to.
With various review platforms available, such as TripAdvisor and Google, marketers must stay updated. Reviews provide valuable insights on customers’ preferences and areas that require improvement, all from firsthand experiences. Our services include responding to each review on the selected platform and actively encouraging all engaged social media followers to provide online reviews for your brand.
By utilizing Influencer Marketing, we can enhance your brand’s credibility, generate excitement among the influencers’ followers, and simultaneously boost your online reputation by including review requests as part of the campaign.