Today, like it or not, but social media has become an essential part of our daily lives, where we check not only what our friends are doing on a daily basis, but businesses as well. With more than 57 million people in the UK using social media platforms every day, it has become a powerful tool for businesses to reach their target audience and promote their products or services. In this article, we will highlight why businesses need social media marketing and how a social media agency in Bradford can help businesses achieve their marketing goals.
Increased brand recognition and awareness
One of the primary reasons why businesses need social media marketing is that it can significantly increase brand recognition and awareness. By creating and maintaining a strong social media presence on Instagram, Facebook, TikTok and Twitter, businesses can increase their visibility and reach a wider audience. It is partially down to psychology or “mere exposure effect”. This effect suggests that people tend to develop a preference for things that they are repeatedly exposed to. In marketing, this means that when a brand’s name, logo, or messaging appears frequently in front of customers, it increases their familiarity and makes the brand more memorable to them.
Increased website traffic and conversions
Another significant benefit of social media marketing is that it can drive traffic to a business’s website and increase footfall. By promoting products or services on social media platforms, businesses can encourage their followers to visit their website or their physical store. Meta (Facebook&Intagram) provides businesses with a variety of advertising options, such as sponsored posts and targeted ads, which can be used to increase website traffic and conversions.
Improved customer engagement and satisfaction
Social media platforms provide businesses with an excellent opportunity to engage with their customers and create a better bond. By responding to customer comments and direct messages, businesses can demonstrate that they really care about their customers. By showcasing “Behind the Scenes” or sharing the real struggles of the business it highlights authenticity and transparency, as well as humanizes the brand whilst increasing trust and customer loyalty.
Social media marketing is also an incredibly cost-effective marketing strategy compared to traditional marketing methods. Social media platforms like Instagram and TikTok offer businesses a variety of advertising options at an affordable cost. As an example £10 on Instagram Ads can reach around 2000 people, but you won’t even be able to buy an advertisement in a local newspaper for that cost. Businesses can create targeted ads that reach their specific target audience, ensuring that their advertising budget is spent effectively. Here at Yolka Digtial we have helped number of Bradford based businesses successfully launch Ads, convert them into online orders and at the same time increase the followers base.
Why it is important to work with a local agency?
Choosing a local social media agency in Bradford is a smart decision. These agencies have a deep understanding of the local market and the preferences of the people in the area. While you could opt for a social media agency located outside of Yorkshire, they may lack the insights and knowledge specific to the Bradford market. For instance, the food scene in Bradford is highly competitive, and without understanding the local trends and competition, your marketing strategy may fall short.
Additionally, word of mouth plays a crucial role in the success of campaigns in Bradford. Local agencies have established connections and networks within the community, allowing them to leverage word of mouth marketing effectively. By working with a local agency, you can tap into these networks and benefit from the referrals and recommendations that drive business growth.
In terms of return on investment (ROI), a local agency is likely to deliver superior results compared to an agency from Manchester or other distant locations. Their familiarity with the local market enables them to tailor strategies that resonate with the target audience in Bradford, resulting in better engagement, increased brand visibility, and ultimately, a higher ROI for your business.
By partnering with a social media agency in Bradford, you can leverage their local expertise, market knowledge, and connections to create effective campaigns that align with the unique needs of your business. They understand the local preferences, competition, and cultural nuances that can make a significant difference in the success of your social media marketing efforts.
How a social media agency in Bradford can help businesses
For businesses that lack the time or resources to manage their social media marketing in-house, a social media agency in Bradford can help. Yolka Digital is your expert in social media marketing and can help businesses develop and implement a social media strategy that meets their specific marketing goals. A social media agency in Bradford can provide businesses with a range of services, including social media management, photo and video content creation, paid advertisement, reputation management, influencer marketing and many more. By outsourcing your social media marketing to us, businesses can save time and resources while still reaping the benefits of a strong social media presence.
In conclusion, social media marketing has become an essential aspect of digital marketing strategies for businesses of all sizes. By investing in social media marketing, businesses can increase brand recognition and awareness, drive website traffic and conversions, improve customer engagement and satisfaction, and gain a competitive advantage over their competitors. For businesses that lack the time or resources to manage their social media marketing in-house, a social media agency in Bradford can help them develop and implement an effective social media strategy that meets their specific marketing goals.