Instagram is continuing to grow, and compared to Facebook and Twitter there is still room for this social media to evolve. At the end of last year, Instagram has announced that they have reached 600 million monthly active users, and if we take into account engagement rate which is 58 times higher than on Facebook, it makes Instagram a very serious platform for companies in acquiring new clients and engaging with their loyal customers. The popularity of Instagram continues to grow, according to Google Trends:
Instagram has drastically developed the application by adding Instagram Stories, Live Video broadcasting and other features, all ultimately helping business to grow and be as transparent as possible to their clients. Companies can share their news and promotions in their feed, they can broadcast the opening of a new store live and clients can contact the company directly through Direct Messages, which makes Instagram a perfect all-in-one solution for social media presence for a lot of companies. We are going to take you through the top 5 tips which will help you to efficiently manage your Instagram business account.
- Use Business Profiles
We were recently shocked how many companies still haven’t switched to a new type of account which Instagram introduced in late May 2016. The new type of account specially produced for businesses allows you to place call-to-action button “Contact” which will automatically redirect your client to compose an email or make a call. This new feature also allows companies to add their address so that everyone can easily get directions via Google Maps in one click. Instagram Business Profiles are here to make it easier for companies to interact with clients and there are no downsides in switching from the usual profile. When you create an Instagram business profile, make sure you fill the account with the most important information, try to be concise, here is a good example:
- Make exclusive, professional content
- Engage with your followers and potential clients!
This is probably the golden rule for success on any social media because simply posting is never enough. If you look at the most successful bloggers or companies on Instagram, then they are always active in the comments, they share photos of their happy clients and they answer to any questions which arise from the followers. In order to boost the engagement rates, create competitions or simply ask a question at the end of your capture. For example, you can engage with your café audience by simply asking them what’s their favourite hot drink.
- Use Instagram Stories
- Use Analytics
If your company doesn’t know how successful they are on Instagram, then they are just wasting their time. After launching Business Profiles all companies got access to unique Instagram Insights, an analytical tool, which helps you find out: optimal posting time, best type of content, your followers demographics (location, age, gender), number of your website visits from your company bio. A/B testing has shaped many companies’ decisions on what kind of publication is the best to use for their Promotional posts on Instagram. Instagram Insights show impressions and reach which could be used as a metric to target. If you see that metrics in Instagram Insights are going down, then action has to be taken to fix it. Integrated analytics also helps to set specific targets for your company marketing managers or agencies who manage your Instagram account.