Instagram was launched back in 2010 and currently has over 1 billion monthly active users worldwide who regularly use the photo sharing social media service. Before, Instagram was mainly used by individuals, but now more and more SMEβs are using Instagram in order to connect with their potential customers. Instagram is a completely different platform compared to Facebook and Twitter, showing engagement rates per-follower of more than 4%, which is 120 times higher than on Twitter and 58% times higher than on Facebook (as of January 2017). Instagram has now become a very powerful social media platform with an ever-growing audience, new features like Reels, Stories, Polls, Live Video, Direct Messages, and its potential cannot be neglected by businesses any more. Our agency, YOLKA Digital, is specialising in Instagram Marketing and we are here to help small and medium businesses in Leeds reach their target audience on social media.
Why is Instagram Marketing important?
A lot of companies we have worked with underestimated the value of Instagram in their business strategy. The Instagram algorithm is completely different to that of Facebook, which is the most popular platform among businesses nowadays. In simple words, you, as a business, can engage with your loyal customers or potential clientsΒ without spending a penny on advertisement. First of all, there is a geolocation feature, meaning that you can interact with all your clients who post images within your business premises. Secondly, you as a business can create a branded hashtag which your customers will use and this is another way you can engage with customers who bought your product or used your services. Below is an example of Kaspaβs Leeds geolocation page on Instagram:
This feature is very powerful, as you can directly ask whether your client liked the service or not, without emailing those boring questionnaires.
Collaboration with influencers is another big thing which is very effective on Instagram due to the higher engagement rates and different structure. Instagram food blogger can have around 20,000 followers, but they will rarely have the same number of followers on Facebook. For a small fee or for a free meal, an influencer in your area would be able to feature the post about your business. This kind of marketing is very effective. According to latest surveys more than 20% of customers are acquired through influencer marketing where Instagram is playing an important role.
Summary
Instagram marketing can be a powerful tool for local businesses in Leeds, as it allows them to reach a large audience in a cost-effective manner. With over 321,300 monthly active users in Leeds, Instagram has a vast and diverse audience that includes people of all ages, backgrounds, and interests. By creating an Instagram business account, local businesses can showcase their products or services through high-quality visuals and engage with their audience through interactive features like stories and live streams. Additionally, Instagram’s location-based features, such as geotags and hashtags, allow businesses to target their local audience and increase their visibility within the Leeds community. Overall, Instagram marketing can help local businesses in Leeds build brand awareness, increase their customer base, and ultimately drive sales.
Why YOLKA Digital?
We are one of the most experienced professionals in Instagram Marketing in Leeds. We do not only manage your account on Instagram, but develop specific strategies for your business to effectively engage with your target audience and grow your business profile. We will help drive more traffic to your website, increase your brand awareness, manage your brand reputation, develop giveaways or competitions, collaborate with influencers and much more. We are the sole owners of Leeds.Life, one of the biggest Leeds Instagram pages (with Leeds United and Leeds Rhinos taking the top spot), we genuinely know what people in Leeds are looking for and whatβs the best way to attract their attention to your brand. Instagram marketing in Leeds can be covered by us from as low as Β£275 a month, which will include a FREE account setup, review of your business activities on other social media networks, and a weekly content plan. We will also find an audience which will be most interested in your product and then we will engage with them by following, liking and commenting under their publications, which will increase your brand awareness and will get you new followers.
