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Boost Your Business Engagement with Emojis: A Guide

The first emojis were created in 1997 but became increasingly popular in 2010 ๐Ÿ“ˆ. There are now regular releases of new emojis with software updates and the emoji catalogue is ever-growing. Itโ€™s estimated that 5 billion emojis are used every day on Facebook and in Facebook Messenger alone.

In the marketing world emojis are now a significant factor to be considered when sharing posts online and creating ads asโ€ฆ

  • Instagram content with emojis see an engagement increase of 48%.
  • Comments and shares increase by about 33% when emojis are present.
  • In a survey, 51% of respondents said theyโ€™re more likely to engage with a brandโ€™s posts if it includes emojis.

An experiment was also done to see if adding a single emoji to a Facebook ad campaign would increase the number of clicks.

The result was that โ€œThe headline with the emoji resulted in 241% higher click-through rateโ€.

So, itโ€™s proven that emojis can make an impact on your growth on social media, which can in turn help you customer base grow. But how can you effectively use them to grow your page?

Here are our emoji doโ€™s โœ… and donโ€™ts โŒ


โœ… Use them to direct your audience to what you want them to interact with. For example, using one or two of these emojis next to a link can catch their attention easily: ๐ŸŽฏ๐Ÿšฉ๐Ÿšจ๐Ÿ‘€๐Ÿš€๐Ÿ’ฅโš ๏ธโ‰๏ธ

Also using pointing emojis can direct them to a link. For example, โ€œClick the link in our bio ๐Ÿ‘†๐Ÿผโ€

โœ… Use them as bullet points in your captions โ€“ it can help break down heavy chunks of text. Just like this list ๐Ÿ˜…

โœ… Use emojiโ€™s that reflect your brand. For example, for Chatime we often use: ๐Ÿง‹๐ŸŒฑ๐Ÿ’œ

โœ… Use them when replying to comments. This can help to humanise the voice of your brand. For example, try adding one of these: ๐Ÿ˜Š๐Ÿ˜…๐Ÿ˜‹๐Ÿ˜๐Ÿ™Œ๐Ÿผ


โŒ Overuse them. Long streams of emojis can confuse and overwhelm your audience. Try sticking to 2-4 per post and make sure theyโ€™re relevant to the text as 59% of consumers aged 18-34 believe companies are overdoing it.

โŒ Use emojis when you donโ€™t know what they mean.

For example, did you know that this emoji, ๐Ÿ’ฎ contains Japanese text on the inside that translates to mean โ€œWell Doneโ€ or โ€œYou did very wellโ€. This is used by teachers in Japan as a stamp on schoolwork that is of a high standard, often accompanied by a score written in red. Is a great resource for getting information about each emoji.

To make the most out of emojis, it’s important to understand their cultural context and potential impact. For example, some emojis can be interpreted differently in different cultures or may have negative connotations. It’s also important to consider your brand image and the emotions you want to evoke in your audience. Using emojis that align with your brand voice and message can enhance your content and create a more memorable experience for your followers. With some experimentation and creativity, you can unlock the power of emojis to boost engagement and grow your business.

To conclude, try to implement relevant, eye catching emojis in your captions, tweets and ads and see what results you get! Let us know it the comments ๐Ÿ‘‡๐Ÿผ what are some of your favourite emojis?

Here are some personal favourites:

๐Ÿง๐Ÿ‘‘๐ŸŒธ๐ŸŒž๐Ÿ’ซ ๐Ÿฝ๐ŸŽจ๐Ÿ“ฒ๐Ÿ”ฎ๐Ÿ’Œ๐Ÿ”“๐Ÿ“ฏ๐Ÿ’–ย  ๐ŸŽŸ๐Ÿ’ธ๐Ÿคค

As a social media aficionado with over 15 years of experience in the digital marketing industry, my focus is on empowering small and medium-sized business owners to take their social media game to the next level. With my expertise in Instagram marketing, I help businesses optimize their social media presence, increase engagement, and drive conversions.

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