The first emojis were created in 1997 but became increasingly popular in 2010 📈. There are now regular releases of new emojis with software updates and the emoji catalogue is ever-growing. It’s estimated that 5 billion emojis are used every day on Facebook and in Facebook Messenger alone (source).
In the marketing world emojis are now a significant factor to be considered when sharing posts online and creating ads as…
- Instagram content with emojis see an engagement increase of 48% (source).
- Comments and shares increase by about 33% when emojis are present (source).
- In a survey, 51% of respondents said they’re more likely to engage with a brand’s posts if it includes emojis (source).
An experiment was also done to see if adding a single emoji to a Facebook ad campaign would increase the number of clicks.
The result was that “The headline with the emoji resulted in 241% higher click-through rate” (source).
So, it’s proven that emojis can make an impact on your growth on social media, which can in turn help your customer base grow. But how can you effectively use them to grow your page?
Here are our emoji do’s ✅ and don’ts ❌
✅ Use them to direct your audience to what you want them to interact with. For example, using one or two of these emojis next to a link can catch their attention easily: 🎯🚩🚨👀🚀💥⚠️⁉️
Also using pointing emojis can direct them to a link. For example, “Click the link in our bio ⏩⏩”
✅ Use them as bullet points in your captions – it can help break down heavy chunks of text. Just like this list 😅
✅ Use emojis that reflect your brand. For example, for Chatime we often use: 💜 🍓😍
✅ Use them when replying to comments. This can help to humanise the voice of your brand. For example, try adding one of these: 😊😅😋😁
❌ Overuse them. Long streams of emojis can confuse and overwhelm your audience. Try sticking to 2-4 per post and make sure they’re relevant to the text as 59% of consumers aged 18-34 believe companies are overdoing it (source).
❌ Use emojis when you don’t know what they mean.
For example, did you know that this emoji, 💮 contains Japanese text on the inside that translates to mean “Well Done” or “You did very well”. This is used by teachers in Japan as a stamp on schoolwork that is of a high standard, often accompanied by a score written in red.
https://emojipedia.org/ Is a great resource for getting information about each emoji.
To conclude, try to implement relevant, eye-catching emojis in your captions, tweets and ads and see what results you get! Let us know it the comments what are some of your favourite emojis?