The first emojis were created in 1997 but became increasingly popular in 2010 ๐. There are now regular releases of new emojis with software updates and the emoji catalogue is ever-growing. Itโs estimated that 5 billion emojis are used every day on Facebook and in Facebook Messenger alone.
In the marketing world emojis are now a significant factor to be considered when sharing posts online and creating ads asโฆ
- Instagram content with emojis see an engagement increase of 48%.
- Comments and shares increase by about 33% when emojis are present.
- In a survey, 51% of respondents said theyโre more likely to engage with a brandโs posts if it includes emojis.
An experiment was also done to see if adding a single emoji to a Facebook ad campaign would increase the number of clicks.
The result was that โThe headline with the emoji resulted in 241% higher click-through rateโ.
So, itโs proven that emojis can make an impact on your growth on social media, which can in turn help you customer base grow. But how can you effectively use them to grow your page?
Here are our emoji doโs โ and donโts โ
Do:
โ Use them to direct your audience to what you want them to interact with. For example, using one or two of these emojis next to a link can catch their attention easily: ๐ฏ๐ฉ๐จ๐๐๐ฅโ ๏ธโ๏ธ
Also using pointing emojis can direct them to a link. For example, โClick the link in our bio ๐๐ผโ
โ Use them as bullet points in your captions โ it can help break down heavy chunks of text. Just like this list ๐
โ Use emojiโs that reflect your brand. For example, for Chatime we often use: ๐ง๐ฑ๐
โ Use them when replying to comments. This can help to humanise the voice of your brand. For example, try adding one of these: ๐๐ ๐๐๐๐ผ
Donโt:
โ Overuse them. Long streams of emojis can confuse and overwhelm your audience. Try sticking to 2-4 per post and make sure theyโre relevant to the text as 59% of consumers aged 18-34 believe companies are overdoing it.
โ Use emojis when you donโt know what they mean.
For example, did you know that this emoji, ๐ฎ contains Japanese text on the inside that translates to mean โWell Doneโ or โYou did very wellโ. This is used by teachers in Japan as a stamp on schoolwork that is of a high standard, often accompanied by a score written in red.
https://emojipedia.org/ Is a great resource for getting information about each emoji.
To make the most out of emojis, it’s important to understand their cultural context and potential impact. For example, some emojis can be interpreted differently in different cultures or may have negative connotations. It’s also important to consider your brand image and the emotions you want to evoke in your audience. Using emojis that align with your brand voice and message can enhance your content and create a more memorable experience for your followers. With some experimentation and creativity, you can unlock the power of emojis to boost engagement and grow your business.
To conclude, try to implement relevant, eye catching emojis in your captions, tweets and ads and see what results you get! Let us know it the comments ๐๐ผ what are some of your favourite emojis?
Here are some personal favourites:
๐ง๐๐ธ๐๐ซ ๐ฝ๐จ๐ฒ๐ฎ๐๐๐ฏ๐ย ๐๐ธ๐คค
