Instagram was launched back in 2010 and currently has more than 800 million active users who regularly use the photo sharing social media service. Before, Instagram was mainly used by individuals, but now more and more SME’s are using Instagram in order to connect with their potential customers. Instagram is a completely different platform compared to Facebook and Twitter, showing engagement rates per-follower of more than 4%, which is 120 times higher than on Twitter and 58% times higher than on Facebook (as of January 2017). Instagram has now become a very powerful social media platform with an ever-growing audience, new features like Stories, Albums, Live Video, Direct Messages, and its potential cannot be neglected by businesses any more. Our agency, YOLKA Digital, is specialising in Instagram Marketing and we are here to help small and medium businesses in Leeds reach their target audience on social media.
Why is Instagram Marketing important?
A lot of companies we have worked with underestimated the value of Instagram in their business strategy. The Instagram algorithm is completely different to that of Facebook, which is the most popular platform among businesses nowadays. In simple words, you, as a business, can engage with your loyal customers or potential clients without spending a penny on advertisement. First of all, there is a geolocation feature, meaning that you can interact with all your clients who post images within your business premises. Secondly, you as a business can create a branded hashtag which your customers will use and this is another way you can engage with customers who bought your product or used your services. Below is an example of Kaspa’s Leeds geolocation page on Instagram:
This feature is very powerful, as you can directly ask whether your client liked the service or not, without emailing those boring questionnaires.
Collaboration with influencers is another big thing which is very effective on Instagram due to the higher engagement rates and different structure. Instagram food blogger can have around 20,000 followers, but they will rarely have the same number of followers on Facebook. For a small fee or for a free meal, an influencer in your area would be able to feature the post about your business. This kind of marketing is very effective. According to latest surveys more than 20% of customers are acquired through influencer marketing where Instagram is playing an important role.
Why YOLKA Digital?
We are one of the most experienced professionals in Instagram Marketing in Leeds. We do not only manage your account on Instagram, but develop specific strategies for your business to effectively engage with your target audience and grow your business profile. We will help drive more traffic to your website, increase your brand awareness, manage your brand reputation, develop giveaways or competitions, collaborate with influencers and much more. Having experience working with Leeds.Life, one of the biggest Leeds Instagram pages (with Leeds United and Leeds Rhinos taking the top spot), we genuinely know what people in Leeds are looking for and what’s the best way to attract their attention to your brand. Instagram marketing in Leeds can be covered by us from as low as £200 a month, which will include a FREE account setup, review of your business activities on other social media networks, and a weekly content plan. We will also find an audience which will be most interested in your product and then we will engage with them by following, liking and commenting under their publications, which will increase your brand awareness and will get you new followers.
If you have any questions regarding our Instagram Marketing services or just want a FREE audit of your social accounts, then please contact us by the methods listed below: