A small café in Tallinn, Estonia, has reached out to us to develop their social media marketing strategy, increase their brand awareness, work with top local bloggers and ultimately increase sales. In 8 months, we managed to overcome all the competitors with the number of followers on Instagram, increased catering inquiries by 40% and currently have a monthly reach of about 21,000 people. Jahvel’s posts constantly appear in the “Top” section on Instagram for a variety of local hashtags. Our marketing agency successfully helped to increase brand awareness, using influencers marketing. On average, 1 influencer visited Jahvel to try the deserts, which means that we reached out to over 5,000 people in exchange for a very small investment (€6 per influencer).
Whilst planning the social media marketing campaign for Jahvel, we faced a series of pretty unique challenges. One of which was that Tallinn is quite a multicultural city where people speak both Russian and Estonian, but creating two different accounts wasn’t an option. We decided to post in both languages and used English on Instagram Stories as an international language which is known by most teens and young adults in Estonia, which is the target audience of Jahvel. Replying to comments or any other questions in direct messages was tricky, as we had to contact Jahvel’s manager in order to translate replies. However, we worked around this problem quickly by using a pre-written script for the most common popular replies in both languages and a unique Facebook Messenger Chatbot was setup in three languages in order to decrease the reply time and help customers find answers to their questions or book catering for events without actually speaking to Jahvel’s manager. We continue to work closely with Jahvel, bringing new followers (read “customers”), constantly helping with content ideas, managing Facebook ad campaigns and increasing brand awareness. Jahvel is one of the few cafes in Tallinn which has a 5-star rating, meaning both quality of the food and customer support is kept at it’s best.
Current Jähvel Instagram Statistics
Jähvel Managing Director Says:
Can recommend Yolka Digital with confidence. Great service combined with solid advice and attention to detail. Greatly increased amount of our followers and our social media reach and all of that in a month!